Google and China’s Sina to cooperate in searching and advertising
Posted by chinaview on June 12, 2007
news24.com, 12/06/2007-
(SA) Beijing – Leading Chinese internet portal Sina Corp said on Monday it has reached an agreement with Google Inc to cooperate in the areas of searching and advertising.
Under a strategic partnership agreement, Google’s search service will be embedded in Sina’s search box, Sina said in a news release.
“This partnership leverages the strong offerings of two internet powerhouses to provide internet users in China (with) a better overall experience,” Sina’s chief executive officer Charles Chao said in a statement.
The financial terms of the agreement were not made available.
Hope to expand in future
The two companies said that advertisers on Sina will be able to maximise their brand value, leveraging Sina’s large traffic and Google’s online advertising system and experience.
Both companies said they hoped to expand the partnership in the future to include cooperation in news and other content areas.
Google has defended its much criticised censorship policy for China, insisting it must follow local laws.
It caused an uproar last year when it launched its new service for China, google.cn, after agreeing to censor websites and content banned by the nation’s propaganda chiefs.
- original report from news24.com
